They say the older we get the narrower the road becomes, that means the choices we make and opportunities we may get become fewer and fewer. We need moments to meditate and take stock.
The Rig Out X Saucony film is about the choices we make and finding the space to recognise them. That moment in your run when you glimpse the path before you and understand that what you do today will define your tomorrow. It’s about realising your dreams and seeing their potential, about aspiring for more and finding the momentum to take you there.
They start in London before being transported to the desert, a natural place of solitude; beautiful and serene, the environment mirrors the consciousness of our runner in flow. We then crash back to the city with long-sought answers and a renewed vision.
This film is the first calling shot of an ongoing dialogue between Saucony and The Rig Out, which will explore the brand’s running heritage and place in the cultural imagination.
See the project here: http://bit.ly/2geTnZk
This project is part of the ongoing #runyourworld Saucony category and features a mixture of Jazz Original Vintage and DNX Vintage from Saucony Original’s late 2017 range.
Saucony has been making running shoes for over a hundred years and continues to develop new running and athletic technology. The Originals range are a recognition of former silhouettes with updated materials and better fabrics. Check out the film here https://vimeo.com/238731210
Big up the Rig Out Crew on another mint project www.therigout.com