Okay, I have to confess: When it comes to proper clobber, I am an online shopper. The type of guy that buys stuff by clicking around the net. But simply for one reason. I am living south of nowhere, Germany, whilst the majority of physical stores stocking the real good stuff is located abroad or at least half a day-travel away. Sometimes this makes me feel kind of jealous of all these urbanists an metropolitains. If you feel the need for new gear, you might just take a walk or short ride to the desired shop, where you can touch the garment, feel its fabric, check the sizing, see the shiny colours and have a chat with the chap behind the counter. Oh, you lucky lot! Especially you lucky London lot, for now you even have a Kinoko store over there! Yes, it’s true: They just opened a physical store in East London’s Shoreditch.

As a fellow reader of this here blog, you sure know what this means: You can now pay the guys a visit and physically check out all the hand-picked functional apparel and accessories Kinoko has to offer. Their range reflects an interest in forward-thinking design combined with a passion for the better things in life such as outdoor pursuits, subcultures, travel, food and nature. They look to work with brands who share this ethos and who create products that are beautifully crafted, timely and practical for everyday life. Of course they have the usual suspects here like Battenwear, Stan Ray, Klättermusen, Manastash and The Hill-Side, but also small and lesser known independent brands and manufacturers like Faribault Woolen Mills, Teranishi or Tilak.

The shop has been designed by London-based Studio Maclean and features cork tiling and white-framed modular shelving, providing a warm, natural backdrop to their vibrant product. Kinoko are also lucky enough to have their own courtyard. They have filled the space with plants sourced by local shop Conservatory Archives, as well as relaxed seating, which makes the shop an even cooler place to hang out at.

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Right now, Kinoko are eagerly awaiting their winter deliveries with new season drops arriving from French brand Arpenteur and Japanese camping-design maestros Snow Peak. New brand launches include orSlow, who have built a cult like reputation for their unique take on vintage classics, and unconventional Belgian knitwear from Howlin’. Kinoko will also be the first store outside of Japan to stock revered brand „South2West8“, a Tenkara fishing inspired brand produced under the umbrella of renowned Japanese fashion house Nepenthese. Kinoko will be stocking luggage and outerwear by „South2West8“. As well as these new brands, the new ‘Found & Collected’ category contains well designed, useful and unusual items that they’ve sourced on buying trips and holidays. These items are often vintage and unused and cannot be sourced again once sold.

The Kinoko Store is located at 73 Kingsland Road, London, E2 8AG. You can pay them a visit tuesdays to saturdays from 11 to 19.00 and sundays from 12 to 18.00. So if you’re near, go there! If not … well, there’s still the good ol’internet …

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