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Le Coq Sportif have got together with Town and Country Surf Co to bring us two make ups of one of LCS prize runners, the R800, featuring the brands most iconic cushioning system.

The LCS R800 Checkers (The pair with checkers on…) plays on the surf brand’s graphics and its famous black and white chequerboard pattern on the heel cap and inner lining. Clever bright pink details accent this model, whose outer sole forms an oversized Town & Country logo.

The LCS R800 optical white’s (The nicer pair) contrast onlays – in ‘90s favourites bright turquoise and intense violet – pop against the optical white mesh and grey suede. The outer sole bears the brand’s logo in a multicolour allover print, a nod to all the colours the Town & Country emblem wore over the decade.

And you know whats properly mad, is that this collaboration has gone a touch further, by making the soles smell of coconut, giving them the smell of board wax, and even comes with a matching Yoyo. Mad, I know

This special collection will be available on the 21st June in select premium stores like colette and Le Rayon Frais in France, 24Kilates in Barcelona, Footpatrol in London, and SlamJam in Italy and will be priced at £100 a pop

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